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The Best Amazon Big Smile Sale deals 2023: Huge savings on tech and more

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Amazon Australia’s twice-a-year sales event—Big Smile Sale—is back for March 2023. From now until 11:59pm AEDT on Sunday, April 2, you’ll find some of the biggest discount prices available on Amazon all year, rivalled only by Amazon Prime Day in June/July, and Black Friday in November. Thankfully, you don’t need to wait another three or six months to pick up that high-ticket gadget you’ve been chasing on the cheap; you can do it right now! If you enjoy trawling through hundreds (even thousands) of deals, be sure to check out the official Big Smile Sale page on the Amazon Australia store(Opens in a new tab). Otherwise, we’ve done the hard work for you, and listed the top deals we’ve seen across a range of product categories, including robot vacuums, laptops, headphones and speakers and more. Happy hunting!

What is the Big Smile Sale?

The Big Smile Sale is an Amazon-exclusive sale that takes place twice a year in Australia, across all categories, but with a huge amount of tech products available. The only other major Amazon sale is, of course, Amazon Prime Day (which normally goes down around June or July). While Prime Day is a bit bigger and features more deals, it is only available to Prime Members in Australia. Meanwhile, you don’t need an Amazon Prime membership to access the Big Smile deals, though it may be beneficial to get one, as they come with a 30-day free trial and include free shipping on a huge range of the available Big Smile products. Learn more about Prime memberships in Australia here.

When is the Big Smile Sale?

Amazon’s first Big Smile Sales went down in 2022, and took place in Autumn and Spring, respectively. The first 2023 event kicked off suddenly at midday on March 27 (with no prior warning), and runs for a week, until 11:59pm AEDT on April 2. While there is no word yet on the dates for the second 2023 Big Smile event, it’s likely to also have similar timing, so should take place some time this Spring.

What are the best items to buy during the Big Smile Sale?

The sale covers all of Amazon’s categories, but you can expect the biggest discounts (from a dollars perspective) on big-ticket tech items like robot vacuums, laptops, hi-fi, headphones and more. The timing of the current Autumn event is just in time for Mother’s Day 2023, so be sure to check out some cool ‘high-tech’ gadgets for mum.

There are, of course, also some great prices to be found on beauty, fashion and apparel, so it’s worth having a scroll down the official brand deals listed above, such as Calvin Klein and Nike.

Finally, not all of the Big Smile deals are listed on the official Big Smile page on the Amazon store. However, there are literally thousands of deals across Amazon this week. If you’re after a specific item, we would recommend simply searching for it on main Amazon storefront(Opens in a new tab), as you may get lucky and snag it for a discount price.



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