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Today, five Lego fans are experiencing a dream come true — Lego will turn their design into an official limited-edition Lego set and pay them 5 percent of the proceeds when the sets go up for preorder (limit 20,000 each) in February 2024.
Here are the sets that the internet (and Lego’s panel of judges) have chosen to produce:
Image: BrickLink Designer Program
Image: BrickLink Designer Program
Image: BrickLink Designer Program
Image: BrickLink Designer Program
Image: BrickLink Designer Program
Image: BrickLink Designer Program
This is remarkable because it’s the first time in memory that anyone in the world could compete to design an official Lego set.
Yes, there have been opportunities to get your idea in front of The Lego Group before — like the Lego Ideas program. But Lego Ideas just uses your idea as inspiration. The company has also produced a number of rejected Lego Ideas sets through its BrickLink Designer Program — but those crowdfunding efforts were limited to existing designers with a pretty daunting pedigree.
If you miss that deadline, there’ll be another opportunity in September 2023 and another in January 2024.
The sets don’t come in normal Lego boxes, and they don’t necessarily have paper instructions, but they’re manufactured, boxed, and shipped by The Lego Group itself. Here’s what the one I purchased looks like:
I wish I had an idea for a set!
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